A major conference is taking place in Devon today looking at how the tourism sector can work better together.
It's at Pennywell Farm and will involve accommodation providers, tourist attractions and those who sell local produce.
Up to 80 groups will be represented, including B&B owners.
Organiser Valerie Bickford-Beers says everyone has a role to play in ensuring visitors have a great time on holiday here - and come back
Speakers include Sally Everton from Visit Devon and Anne Blackham from Devon's Top Attractions.
Jesse Leach from Pennywell Farm will also be discussing ways to create an award-winning team and how to get the best from seasonal staff