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'Think Before You Dial' campaign launched by Thames Valley Police

Thames Valley Police have told The Breeze they're being inundated with non-emergency calls, which are stopping them from helping those urgently in need.

Today officers have revealed 80% of the people calling 999 do not need immediate support.

The force says the majority of these inappropriate calls are made by members of the public who are not aware of how to contact the police in a non-emergency situation. 

To tackle that, a campaign called 'Think Before You Dial' has been launched to remind us to think before deciding what to do.

Chief Superintendent Christian Bunt has given us some examples of when calling 999 is the right option to take:

"999 is the right number to call when there is a risk of death or serious injury, someone's at risk of serious harm now or in the future, or there is a crime happening at that time.

"You could have someone who's in a life or death situation, someone who needs help immediately, who takes longer to get through.

"So potentially, someone's life could be at risk if they are unable to get hold of us.

"This is so important."

Call Handler, Alex Semple, has been telling us more about what it’s like in the highly pressured role.

He says it’s so important to consider the impact blocking a vital line might have on someone else’s life:

"There are situations where people's lives can be put at risk.

"Our message has to be please do think before you ring 999.

"That means our attention can be put where it's most needed."

These videos of 999 calls which shouldn't have been made have been released as part of the campaign.

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