Windsor town centre has seen an almost 40% boost in visitor numbers thanks to royal wedding fever.
That's according to the Royal Borough of Windsor and Maidenhead, which has published the latest visitor numbers ahead of Prince Harry and Meghan Markle's ceremony on Saturday.
Last week more than 200,000 people passed through the town giving residents and local businesses a chance to show the world what the town has to offer.
More than 100,000 visitors are expected in the town on Saturday for the wedding.
Cllr Jack Rankin, cabinet member for economic development, property and communications, said:
“We can’t wait to welcome the world to Windsor on Saturday for the royal wedding but it’s great to see interest in the town is already going through the roof.
“As a resident and councillor, I of course think Windsor and the wider borough is a fantastic place to live, work and visit and having an opportunity like this to show what we have to offer on a global scale is wonderful.
“I hope this added attention will inspire more people to plan a visit to Windsor beyond the royal wedding and enjoy the world-class heritage, sport, attractions, shopping, food and countryside on our doorstep, all of which make the borough ideal for a weekend getaway.
“We know town centres up and down the country are facing challenges and we do a lot of work to help keep the borough’s businesses thriving and we hope the added boost of global media attention will support that further.”