Social action collective, HIVE Portsmouth received donations including books, puzzles, games and toiletries from Lalys Pharmacy for vulnerable children over the festive period.
The pharmacy gave the gifts to 'Mission Christmas', a festive toy appeal organised by charity Cash for Kids.
The charity works closely with social workers, schools and social charities to identify families in crisis.
Katy Walsh from the HIVE Portsmouth team, said:
"The aim of Mission Christmas is to make sure that even children of families that cannot afford to buy presents this year, have a gift to unwrap on Christmas Day.
"Not being able to take part in a tradition that every child knows about can easily lead to feelings of isolation, vulnerability and sadness at what is supposed to be one of the happiest times of the year."
All four branches of Lalys Pharmacy at London Road in North End, Kingston Road in Fratton, Fawcett Road in Southsea and Guildhall Walk are collecting donations of toys and games to add to the collection.
Director of Lalys Pharmacy, Baldev Laly said:
"This is a wonderful initiative which we are very proud to support.
"In our work, we often see families who are struggling for a wide variety of reasons, so being able to take away any guilt or embarrassment over not being able to provide a present seems very much what Christmas is all about."
HIVE Portsmouth will be collecting donations for 'Mission Christmas' until Friday, 13th December, 2019.