Bosses at Weston Pier say they had twice as many visitors this August Bank Holiday compared to last year.
They say it was also their busiest three days since the attraction re-opened in 2010 following the fire in 2008.
It's thought record temperatures helped boost visitor numbers.
“No one here can remember the Pier ever experiencing three consecutive days like that, certainly not since it re-opened in October 2010, following the fire two years earlier," Alex Demetriou, Director of the Grand Pier, said.
“While we had no single record-breaking day in August, the Bank Holiday weekend was our best weekend ever in terms of footfall and spend.
“For the first two weeks of August we had wind, rain and showers but the consistent sunny weather in that last week turned it all around.”
The Pier’s success reflected the national picture, with VisitBritain reporting a £2.1bn boost to the UK economy as 8.6 million holidaymakers booked Bank Holiday staycations.
The weather can affect the Pier in a number of ways, as Alex explained. “A sunny morning is great for driving day trippers to Weston-super-Mare, as they open their curtains, see the sun, and decide to head for the seaside.
“A particularly hot day brings visitors in from the beach seeking some shade from the sun, and perhaps something to eat, and a day that starts sunny but clouds over is also good for us, as beach-goers head indoors for shelter.
“When the beach is busy, our shore-end units are busy, but we do all we can to encourage guests to enjoy the complete Grand Pier experience by venturing along the boardwalk to the Pavilion.
“When we look at our figures, we can instantly tell if the weather has been good by the sales of fish and chips, ice creams and bar takings.”
Overall the number of people who have been to the Grand Pier in 2019 is marginally down on last year (by one percent) but the spend per head is up by four percent so far this year.