Thames Valley Police are urging us all to be aware of what is - and isn't - an appropriate emergency call.
The force has revealed around 80% of 999 calls do not require an immediate response.
This equates to around 255,000 inappropriate calls each year.
Officers are hoping to see a reduction in the number of false alarms.
Gavin MacMillan, Senior Delivery Manager for the Contact Centres, said:
“We are an emergency service and will always prioritise answering 999 calls
“999 is a quick way to get through to the police in an emergency, not a quick way to get through to us about anything. To a minority of people calling us it is viewed as being a more convenient option, a way of jumping the queue.
“The video we have created illustrates a very real issue, anyone using 999 inappropriately is delaying us in answering a genuine emergency call.
“I urge people to think before you dial. If it is a situation where anyone is in harm’s way or a crime in progress then it is absolutely the right thing to call 999.
“If it is not an emergency but it is a matter for police then please go online or call 101.”
You can watch the video released by Thames Valley Police as part of their awareness campaign below.