Tourism leaders across Cheltenham have been weighing in on a national campaign that aims to highlight the important role the tourism industry can play in the town's economic recovery.
The sector is said to be worth £162m to the local economy in Cheltenham and more than £1bn to the whole of Gloucestershire.
It also supports over 10,000 local jobs, though the industry has been hit hard by the coronavirus pandemic that has forced hotels, pubs, restaurants and attractions to close, while put hospitality jobs as risk nationwide.
David Jackson, Manager of Marketing Cheltenham said:
“Whilst we may not be a traditional seaside or honeypot destination, tourism still forms an important part of Cheltenham’s economy.
"Our fantastic festivals and events, cultural venues, shops and restaurants all benefit enormously from visitors to the town - not to mention our hotels and accommodation providers, who have more than 3,000 bed spaces that are reliant on tourism, in one form or another.”
“As we look forward and towards further easing of the lockdown, we are working closely with colleagues within Cheltenham Borough Council, Cheltenham BID and VisitEngland as well as with other local partners and businesses to develop a recovery plan for our visitor economy and to ensure that Cheltenham is well placed to benefit from a national campaign to boost domestic tourism, when the guidelines permit.”
Alex Chalk, MP said:
“The tourism industry is massively important to the UK economy, generating £106bn and supporting 2.6 million jobs in England alone.
"As a proud Cheltonian, I am only too happy to add my support to Cheltenham’s tourism industry and the national English Tourism Week.”
This week (25-31 May) marks "English Tourism Week", which highlights the importance of the sector to the UK economy.