Gloucester City Council say they're aiming to improve architecture in the city.
They've taken a number of steps to increase awareness of what is good design and to encourage developers to raise their standards in the city.
The city council met with architects, including the Chair and Director of the Wessex region of the Royal Institute of British Architects (RIBA), and developers at the end of last year to discuss the plans and hear what steps could be taken to drive up architectural design in Gloucester.
The council will work with the RIBA and other professional institutes to share best practice and promote better communication with the industry and planning officers. They will also consult on major schemes with the Gloucestershire Design Review panel and celebrate good quality design.
Cabinet will consider a report in January on the measures, which will include closer working between the council’s planning service, designers, and the local development industry.
Cllr Andrew Gravells, cabinet member for planning and strategic housing at Gloucester City Council said: “This initiative is something I’m incredibly passionate about and have pushed forward to make progress on.
“Gloucester is a dynamic and growing city, rapidly strengthening its position as a key driver in the South West. The standards of design and architecture that we permit are critical in building high quality homes and buildings that boost pride in our City, and bring more people to it.
“The meeting was a really positive first step towards working closer with local businesses on this important agenda.”
Jon Watkins, RIBA Regional Director, said: "The RIBA is excited to be involved in working with Gloucester City Council, professional colleagues across the city, and the Gloucestershire Design Panel to support the Driving up Design initiative.
“Architects can use their expertise, experience and passion to help politicians and city leaders ensure that the built environment is safer, better and more sustainable”