A Somerset craft biscuit bakery is aiming to raise £250,000 to support key workers tackling COVID-19, by selling a special shortbread.
Percy's Bakery says all of the profits are going towards 'HEROES', a charity founded by NHS staff themselves.
The organisation aims to support all health workers during the pandemic - offering Personal Protective Equipment, as well as psychological support and childcare.
So far, Percy's has generated £8,000 of funds in just over a week, with the 14 chocolate chip biscuit proving to be a popular treat.
We spoke to Liam Pithers, who created the the Yeovil-based brand:
NEWS: A #Somerset biscuit bakery is aiming to raise £250,000 by selling a special charity shortbread. All the proceeds are going to @HelpThemHelpUs_ which supports frontline NHS staff. Liam Pithers, the founder of @PercysB says it's a delicious product for a great cause. pic.twitter.com/Dq2bJLGPaJ— The Breeze SouthWest (@breezesouthwest) May 7, 2020
The product was inspired by the weekly 'Clap for Carers' celebrations, and that community spirit has been echoed by Percy's selling the shortbread through a customer honesty box.
HEROES Co-Founder, Dr Dominic Pimenta said: “At HEROES we have one mission at our heart, to help them help us, and at this point the NHS need our help more than ever before.
"It’s a hard, unprecedented time but it’s with support like theirs (Percy's) that means we can go that much further to help NHS staff in their fight against COVID-19”.