The Breeze - Recruitment Advertising
"The best candidates for your current job vacancies are already working….but not FOR YOU!"
So how do you target them?
Current Recruitment Situation
With unemployment figures at a historical low and the IN employment figures for the UK at a record high, companies are finding it extremely hard to find the right candidates for their roles.
Traditional recruitment tools such as internet sites and newspapers are not effective in reaching the already employed, or what is known as the 'passive job seeker'.
That is why companies are now tuning in to radio as a way to fill their vacancies, by actively targeting the 'passive job seeker'.
Why Recruitment Advertising?
- Reaches people not actively looking for work
- Target your competitors work force
- Allows you to place your commercials in different times – actively target your ideal candidates
- Create excellent brand awareness for the company
- Extremely cost effective – reduced recruitment costs
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