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Perry's Portsmouth

perrys portsmouthObjectives:

  • Give local exposure to the three car brands they supply: Fiat, Peugeot and Mazda
  • Collect data of potential customers in order to make further sales

 

Our solution:

The Breeze Safe-Cracker

As media partners with Victorious Festival, one of the most attended events in the Portsmouth area, we were able offer Perrys the opportunity to join us there, which had a footfall of 40,000 people per day across two days.

At the event we ran a Safe-Cracker challenge where visitors would have to try and guess a 6 digit code to win a brand new Fiat 500. The competition would be insured, so there would be no financial risk to Perrys.

The results:

The competition received over 1100 entries across the weekend and of those, over 1000 agreed to share their data. 58% of all the entries came from a PO postcode, showing the majority was from Perry's core desired audience.

Don't just take our word for it:

“The entry numbers for the competition completely surpassed all expectations and we received over 1000 entrant’s data. The whole process was very easy and enabled us to gain the exposure we wanted in the Portsmouth area, as well as on air through promotional trails”

- Paul Girling, Sales Manager, Perry's Portsmouth

 


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